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CoverGirl Signs Rapper Becky G

The 16-year old singer will represent the brand.

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By: Jamie Matusow

Editor-in-Chief

CoverGirl has signed rapper/singer/sogwriter Becky G as the brand’s newest “face.”

Her hit video “Becky from the Block” has more than four million views on VEVO, and the singer is signed to Kemosabe/RCA Records. The shoot for the brand’s new national TV and print ad campaign has just wrapped.

“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” said Esi Eggleston Bracey, vice president and general manager, CoverGirl Cosmetics.

Bracey continued, “She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her…”

The sixteen-year-old singer is joining the ranks of these celebs who all represent the brand: Pink, Sofia Vergara, Queen Latifah and Ellen Degeneres.

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